Tesla Model X Reservations Hit 500 in 24 Hours

Published February 17, 2012  (reprinted from hybridcars.com)

Model X

Last Thursday, Tesla Motors unveiled the Model X electric crossover at its design center in Los Angeles, California. Of course, the debut of the Model X “created massive media attention,” according to Tesla. In fact, the electric automaker claims Model X was the “third most searched term on Google”, and that on the night of the reveal traffic to its website increased 2800 percent.

Even more impressive is that Tesla claims to have recorded 500 reservations for the vehicle within 24 hours of its unveiling. The company now reports that “one day after the reveal, without any advertising, advance sales of the Model X exceeded $40 million.”

Reservations or the forthcoming Model S sedan, which will begin deliveries later this year, also shot up by 30 percent following the unveiling of the automaker’s Model X crossover. Fully refundable reservations for the Model X range from $5,000 for the standard version to $40,000 for the Signature.